Portfolio

Our body of work has spanned almost every industry -  retail, food, household products, financial services, travel and leisure, home building and improvement, telecommunications, energy, “green” cleaning, and more. While we work in a broad number of markets, we decline assignments involving products that could bring harm to their users or the environment.

Out of the more than one thousand studies we have conducted, some are particularly memorable, even historic:

• Early concept testing for the Prodigy Internet service, predating AOL by several years
• A series of studies to obtain consumers’ reactions to prototype ATM machines
• Research to explore ways of overcoming users’ fears of the first microwave ovens
• Talking to customers of electric utilities about their interest in solar energy
• Understanding the feelings of Financial Advisors after the market downturn inflicted serious damage on their clients and their businesses
• Conducting ethnographic interviews about refrigerators with very affluent consumers, many of whom insisted on cooking for us
• Talking to people about “what really mattered to them” for a large corporation looking into various sponsorship alternatives (a large sports stadium now bears their name)
• And many, many, many more

Clients

A few of our past and present clients include:

• ABC news
• ADVO and their retail clients
• Arizona Public Service
• Benjamin Moore
• Boston Consulting Group
• BP
• Heifer International
• Kraft
• Landor Associates
• LG
• LucasArts
• McKinsey
• Morgan Stanley
• Morningstar.com
• Norwest / Wells Fargo
• PetSmart
• Quaker
• SC Johnson
• Sears
• Stanley Tools
• Staples
• Tribune Newspaper Group
• Van Kampen Funds
• Several major advertising agencies