Frankie

Francesca Johnson has been conducting qualitative research as a moderator and consultant for over 25 years as the founder and principal of Research Arts. She was educated at the London School of Economics and the University of Chicago, and has dual US-UK citizenship permitting her to work on both continents.

The first eight years of Frankie’s career were spent on the client side working for Quaker Oats and Sears in senior marketing and research roles. There she had “old school” training in research methods and practice. In 1984, she left the corporate world and founded Research Arts. In addition to conducting numerous research projects, Frankie trained several moderators who began their careers with the firm and worked on client teams as a marketing consultant. She has also written and lectured on consumer trends and green marketing, working with folks in consumer insights, product development and design, human resources and start-ups.

Frankie’s main professional interests today are in identifying emerging trends, in particular the impact of the major economic and environmental shifts on consumers’ choices. She is an an Emeritas member of the American Marketing Association and founding member of the  Qualitative Research Consultants Association.